Iguales en el deporte

I've created the graphic image for the "Equal in Sports" campaign. This initiative, launched by the Spanish Sports Council (CSD), reinforces the strategy focusing on equality, inclusion, and diversity advocated by the Government of Spain.

Under the motto "In sports, let what matters, matter," the campaign addresses these three lines of action with specific creative adaptations. Each highlights a key advocacy: combating discrimination against the LGBTQ+ community, the inclusion of people with disabilities, and the promotion of gender equality in sports.

I've developed the main poster and individual athlete posters, all featuring a modern and powerful aesthetic reflecting the freshness and vitality of sports contrasted with facts and different data. These designs aim to convey a powerful message of diversity and empowerment.

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