Stockholm & Barcelona | Working Globally
Finetwork wanted to refresh its visual identity and brand image through this campaign. This initiative involved developing a wide range of materials, including posters, web assets, and banners, all designed to showcase a vibrant and modern aesthetic.
The rebranding concept was to infuse Finetwork's identity with modernity and vibrancy while celebrating classic elements of our culture. The slogan "Esto va de vivir" (This is about living) encapsulates this idea, highlighting the importance of culture in our daily lives. The graphics I created reflect this blend of modernity and tradition, featuring everyday Spanish scenes such as children playing, grandmothers chatting in the streets, and people enjoying soccer matches. These visuals connect with the audience on a personal level, evoking a sense of nostalgia and belonging, characterized by vibrant colors and dynamic compositions that exude energy and vitality.
